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Your AI doesn't know your business
The onboarding doc for every AI you use: your business written down once and kept current by Ella. She also makes sure no email, lead or unpaid invoice slips through.
Meet Ella, your personal assistant
Every chat starts from zero
It's all chatbots. Brilliant in the moment, blank about your business. You explain, it helps, it forgets. Then your business moves again, and you're typing the same three paragraphs into a little white box.
We fix that.
Your business, written down properly and kept current from the places it already lives.
Your Brain is fed by
Website
Email
Xero
QuickBooks
Stripe
Shopify
WhatsApp
Instagram
Calendly
Notion- + many more
And read by
Claude
ChatGPT
Gemini
Copilot
Perplexity- + more
The onboarding doc, written once
Think of it as the onboarding doc for a new hire: what you sell and what it costs, who it's for, how you sound, the offer running this week. Read it and you're ready to work here.
Every AI you use reads it before it says a word, so it stops guessing and you stop repeating yourself. When your business changes, the Brain changes on its own, through the tools you connect, with a receipt showing where it came from.
Ella works from the same record, across the four areas that run your business.
01 · Messages
Email and social tracked. Replies drafted when needed.
02 · Payments
Who owes what. Reminders prepared.
03 · Website
Prices, offers and pages tracked daily.
04 · Sales
Leads answered. Follow-ups never dropped.
THE RECORDLIVE
MESSAGES
- Sofia asked for a quote. Reply draftedNEEDS YOU
PAYMENTS
- Invoice 118 overdue. Reminder readyNEEDS YOU
- £4,250 outstanding, tracked from XeroCAN WAIT
WEBSITE
- Sept offer live: free audit. MonitoredCAN WAIT
SALES
- New lead wants a call this weekNEEDS YOU
Nº EB-0031
On average, we scan more than 350 data points about your business.
A Personal Assistant,not another agent
Hand-holding an AI is a job in itself, and you didn't need a second one. A great PA is exceptional at managing your attention: she knows the business, handles more than she's given credit for, and interrupts only when it's urgent. That's Ella. No important email goes unanswered, no new lead waits two days for a reply, no overdue invoice goes unchased. Decisions reach you prepared, once a day. The rest she supervises quietly until it matters.
Nothing sends until you press send.
Your brief ★MON 31 AUG · 08:00
Sofia asked for a website quote. The reply is ready.
Invoice 118 is overdue. The reminder is ready.
A new client asked to book a call. The reply is ready.
Also quietly monitoring: website · revenues · promo campaign
52%
Over half of small businesses are stuck chasing late payments. Ella tracks what's owed and drafts the friendly reminder to the client who "forgot" your invoice.
42HRS
How long the average enquiry waits, and half never get a reply. Answered inside five minutes, a lead is 21× more likely to become a customer. Ella drafts it in minutes. You press send.
Yours. You own it forever
Download your Brain any time and run it on your own AI tools. There's a handover package to make that easy. We're confident you'll stay, because Ella keeps it current every day. But yours means yours.
Every fact shows its source
A receipt on every line of the record: where it came from, when it changed.
Nothing sends without you
Ella prepares; you approve. Every email waits for your Send.
You're always in charge
Take your Brain and go, any time. Handover package included.
Lifetime access, for a handful of businesses
The beta opens soon. We are onboarding a handful of businesses personally before we open it up to the wider market. Request an invite today.
Request invite